Martin Herdina of Wikitude

Martin Herdina, CEO of Wikitude joins us on the show to discuss how Wikitude created an augmented reality engine that empowers thousands of developers globally with iOS, Android & Smart Glasses apps to deliver AR, Image & Object Tracking, Instant tracking (SLAM) and Geo AR. Martin discusses the challenges it took to overcome the growth cycle of AR after starting the company in 2009 and how that perseverance has evolved into one of the largest AR developer tools today. We also discuss the impact of ARKit and ARCore on Wikitude and the industry overall.

Have a listen and let us know what you think about this episode by sending us an email to

Connect with Martin Herdina and Wikitude:

VR/AR Association Links for this Episode

We invite you to sign up for the FREE weekly newsletter from the VR/AR Association to have it sent directly to your inbox so that you can keep up with the latest happenings at the VR/AR Association.

Visit the Association’s events page below to keep up with upcoming events near you:

Also, if you would like to get involved with an industry committee such as Digital Health, VR Storytelling or Retail & Commerce to name a few, please visit the following page to get started:

Subscribe, Follow and Share Feedback

To keep up with Everything VR & AR, make sure to subscribe to the show the on your favorite podcast app!

You can enter the following RSS link in your favorite podcast app should the show not appear in searches is:

As always, make sure to follow Everything VR & AR on Twitter at @EverythingVRAR and also the VRAR Association on Twitter at @thevrara plus you can join us on Facebook at

Would you like to share feedback of the Everything VR & AR show? Email your thoughts to