Bob’s Red Mill: Bob Moore

Founder Bob Moore is known for his derby cap and fluffy white beard — as seen on the label of every Bob's Red Mill package.
Marcus Marritt for NPR
Founder Bob Moore is known for his derby cap and fluffy white beard — as seen on the label of every Bob's Red Mill package.

Marcus Marritt for NPR

In the 1960s, Bob Moore read a book about an old grain mill and was inspired to start his own.

Using giant quartz stones from the 19th century, he ground and packaged dozens of different cereals and flours, quickly positioning his company at the forefront of the health food boom.

Despite a devastating fire in the 1980s, Bob’s Red Mill grew into a $100 million business – and although Bob is nearly 90, he goes to work at the mill every day.

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