Lululemon Athletica: Chip Wilson

Chip Wilson noticed more and more people signing up for yoga and so he started the brand Lululemon Athletica.
Connor Heckert for NPR
Chip Wilson noticed more and more people signing up for yoga and so he started the brand Lululemon Athletica.

Connor Heckert for NPR

After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women.

What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym.

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