Phuong Nguyen for NPR
In 2010, while working as a fashion assistant at Vogue, Emily Weiss started a beauty blog called Into The Gloss.
She quickly attracted a following of devoted readers hooked on the blog’s intimate snapshots of style makers’ beauty routines.
Within a few years, Emily realized her readers were hungry for a new beauty brand, one that listened to them directly, and understood their lives.
Without any prior business experience, she won over investors and found the perfect chemist to create Glossier, a line of beauty and skincare products with a focus on simplicity.
Today, just four years after launch, Glossier is valued at an estimated $400 million.
Recorded live in New York City.