Live Episode! Glossier: Emily Weiss

Emily Weiss got the inspiration for Glossier from reader insights on her blog, Into The Gloss.
Phuong Nguyen for NPR
Emily Weiss got the inspiration for Glossier from reader insights on her blog, Into The Gloss.

Phuong Nguyen for NPR

In 2010, while working as a fashion assistant at Vogue, Emily Weiss started a beauty blog called Into The Gloss.

She quickly attracted a following of devoted readers hooked on the blog’s intimate snapshots of style makers’ beauty routines.

Within a few years, Emily realized her readers were hungry for a new beauty brand, one that listened to them directly, and understood their lives.

Without any prior business experience, she won over investors and found the perfect chemist to create Glossier, a line of beauty and skincare products with a focus on simplicity.

Today, just four years after launch, Glossier is valued at an estimated $400 million.

Recorded live in New York City.