Away: Jen Rubio

Jen Rubio co-founded luggage brand Away in 2015 after an embarrassing incident at the airport.
Phuong Nguyen for NPR
Jen Rubio co-founded luggage brand Away in 2015 after an embarrassing incident at the airport.

Phuong Nguyen for NPR

In early 2015, Jen Rubio was racing through an airport to catch a flight when her suitcase broke, leaving a trail of clothing behind her.

She tried to replace it with a stylish, durable, affordable suitcase — but she couldn’t find one. So she decided to create her own.

In less than a year, Jen and her co-founder Steph Korey raised $2.5 million to build their dream travel brand: a line of sleek, direct-to-consumer suitcases simply called Away.

Jen’s hunch that the brand would emotionally resonate with young, jet-setting customers paid off. Today, Away has become a cult luggage brand that has sold more than one million suitcases.

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