FUBU: Daymond John

Daymond John is the founder of FUBU.
Phuong Nguyen for NPR
Daymond John is the founder of FUBU.

Phuong Nguyen for NPR

Daymond John grew up during the 1980s in the heart of hip hop culture: Hollis, Queens.

In his early 20s, he was working at Red Lobster and trying to figure out how to start a business. Eventually, he stumbled on the idea of making clothes for fans of rap music.

In 1992, he started FUBU (For Us By Us) and began selling hats outside of a local mall. Three years later, FUBU was bringing in $350 million in sales.

Today, he’s a judge on Shark Tank, and a motivational speaker and author.

How You Built That: Stemple Creek Ranch

We check back with Loren and Lisa Poncia who turned a 100 year-old family business into an organic beef supplier: Stemple Creek Ranch.

How You Built That: Stemple Creek Ranch