Spindrift: Bill Creelman

Bill Creelman is the founder of Spindrift
Olivia Fields for NPR
Bill Creelman is the founder of Spindrift

Olivia Fields for NPR

Bill Creelman graduated from college in 1996 with a business plan — to sell smoked fish from Nantucket. But over time, that idea morphed unpredictably into a brand that sold cocktail seasonings and supplies.

After selling that company to liquor giant Diageo, Bill wanted to stay in the beverage industry.

As a way of kicking his Diet Coke habit, he started making sparkling water with a fresh squeeze of lemon or grapefruit. That deceptively simple idea grew into Spindrift, a beverage that came with huge production challenges.

Today, the company has an annual revenue topping $100 million.

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How You Built That: Chime