Supergoop!: Holly Thaggard

Holly Thaggard is the founder of Supergoop!.
Neethi Goldhawk for NPR
Holly Thaggard is the founder of Supergoop!.

Neethi Goldhawk for NPR

In 2005, the trajectory of Holly Thaggard’s life completely changed when a good friend of hers was diagnosed with skin cancer.

Holly realized that most people weren’t taking sunscreen seriously, so she sidelined her vocation as a harpist to dive headfirst into the unfamiliar world of SPF.

After a false start trying to market her sunscreen to elementary schools, Holly pivoted to retail, hiring a publicist she could barely afford. She eventually got her products into Sephora, a success that helped turn Supergoop! into a multi-million dollar brand.