How I Built Resilience: Ajay Prakash and James Joun of Rinse

Ajay Prakash and James Joun are the co-founders of Rinse.
Ajay Prakash and James Joun are the co-founders of Rinse.

Rinse is a laundry and dry-cleaning app started by college friends Ajay Prakash and James Joun in 2013.

Since March, Rinse’s dry cleaning service has seen a drop in orders, but their laundry arm has remained steady, allowing them to avoid layoffs during the COVID-19 crisis.

These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they’re navigating turbulent times.