How I Built Resilience: Bert and John Jacobs of Life is Good

Bert and John Jacobs are the co-founders of Life is Good.
Bert and John Jacobs are the co-founders of Life is Good.

Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good.

However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress.

These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they’re navigating turbulent times.