Marcus Marritt for NPR
Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s.
She eventually shook up the industry by introducing “nude makeup” with neutral colors and a natural tone.
In 1995, Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years, until she realized the brand was no longer the one she had built.
This episode of How I Built This was produced by Rachel Faulkner and edited by Neva Grant with research help from Nour Coudsi. Additional support from Jeff Rogers, Casey Herman, James Delahoussaye, J.C. Howard, Liz Metzger, Julia Carney, Farrah Safari, Analise Ober, and Harrison Vijay Tsui. You can follow us on Twitter @HowIBuiltThis, on Instagram @HowIBuiltThisNPR and email us at firstname.lastname@example.org.