Scott Everett for NPR
As college students in the late 1980s, Laura Ballance and Mac McCaughan launched two projects that came to define their trajectories as entrepreneurs: the “punky but poppy” band Chunk, and the scrappy record label, Merge.
For decades, the partners juggled the demands of managing their own band while negotiating record deals and recording dates for other indie artists. But the two worlds also collided in happy ways: touring in their own band was a great way for Mac and Laura to discover new talent, and they also learned that musicians tend to trust a label more if its founders play in a band.
Today, Chunk is still going strong as Superchunk, and Merge has morphed into one of the most influential labels in indie music, with bands like The Mountain Goats, Spoon, and Arcade Fire.
This episode of How I Built This was produced by J.C. Howard and edited by Neva Grant. Research help from Claire Murashima. Additional support from Jeff Rogers, Casey Herman, Julia Carney, Elaine Coates, Farrah Safari, Liz Metzger, Harrison Vijay Tsui and Katherine Sypher. You can follow us on Twitter @HowIBuiltThis, on Instagram @HowIBuiltThisNPR and email us at email@example.com.