Scott Everett for NPR
Ronnen Harary built a 4 billion dollar toy company without relying on market research or focus groups. Instead, he believed wholeheartedly in intuition: the “ah-hah” moment that comes from thinking like a 7-year old.
Over a 25-year period, he and his Spin Master partners launched innumerable hit toys and amusements, including Air Hogs, Bakugan, and the smash hit franchise PAW Patrol. Spin Master’s journey began in the mid-1990s, when Ronnen and his friend Anton Rabie began selling the Earth Buddy, a chia-pet-like novelty gift made of pantyhose, sawdust, and grass seed.
Today, it’s a publicly traded company with a portfolio that includes TV shows, video games, and toys ranging from puzzles to plush.
This episode of How I Built This was produced by Casey Herman and edited by Neva Grant. Research help from Claire Murashima. Additional support from Jeff Rogers, J.C. Howard, Julia Carney, Elaine Coates, Farrah Safari, Liz Metzger, Harrison Vijay Tsui and Katherine Sypher. You can follow us on Twitter @HowIBuiltThis, on Instagram @HowIBuiltThisNPR and email us at email@example.com.